Ecommerce SEO agency London

SEO agency for ecommerce

An SEO agency for ecommerce has a different job from a general SEO agency. A store can have thousands of near-identical product URLs, filters that create endless duplicate pages, and stock that comes and goes. Each of those can waste Google's attention or split your rankings between pages.

We work on the problems that are specific to online stores:

• Category pages that target the searches shoppers use before they pick a product.
• Filter and faceted navigation URLs that create duplicate content.
• Product pages for items that are out of stock, discontinued or sold in many variants.
• Product, price and review markup, so listings can show richer results.
• Page speed and mobile layout, which affect both rankings and sales.

Ecommerce SEO agency UK

We are based in London and work with online retailers across the UK, so your location rarely matters.

SEO ecommerce agency London

If you want someone close by for workshops or reviews, we can meet in London. Most of the work is done remotely.

Ecommerce SEO specialists and experts

Ecommerce SEO is a narrow field, and we treat it as one. Our specialists work on Shopify, WooCommerce and Magento stores, and we check each platform's known weak spots, such as how it handles URLs, pagination and canonical tags, before making changes.

You get a plain-language explanation of what we found, what we recommend and why, and a report on what changed afterwards.

Ecommerce SEO experts

The experts on your account are the people who run the audit, write the recommendations and check the results after launch.

Ecommerce SEO consultant

If you already have a developer or an in-house marketer, you may only need an ecommerce SEO consultant: someone who audits the store, sets the priorities and checks the work as it ships. We can work that way, advising your team and reviewing changes before they go live.

Larger projects, such as a replatform or a site migration, are where a consultant earns the most. A migration that loses redirects or changes URL structure can wipe out years of rankings, and it is far cheaper to plan it first.

Ecommerce SEO consultants and consultancy

Advice-only work is available: one-off reviews, a priority list for your developers, or a second opinion on another agency's plan. This ecommerce SEO consultancy option suits teams that already have developers.

Ecommerce SEO services London

We are based in London and work with online retailers across the UK. Our ecommerce SEO services cover:

1. Technical SEO audit. Crawling, indexing, site structure, speed, mobile and structured data.
2. Keyword and category research. Which searches deserve their own category page, and which products compete with each other.
3. On-page optimisation. Titles, headings, descriptions, internal links and product copy for the pages that matter most.
4. Content. Buying guides and comparison pages that bring in shoppers earlier in the decision.
5. Link building. Links from relevant sites that point at the pages you most need to rank.
6. Monitoring and reporting. Rankings, organic traffic and revenue from organic search, reported on a regular schedule.

Ecommerce SEO company

What sets one ecommerce SEO company apart from another is mostly what it tells you. We will say which pages are worth working on and which are not, and we will say when a problem sits with your platform or your developers rather than with SEO.

Ecommerce SEO agencies and companies: how to compare

Ask each ecommerce SEO agency what you will receive, who does the work, and how they report. Ask for the same from any ecommerce SEO company on your shortlist.

Ecommerce SEO strategy

A strategy for a store starts with where revenue comes from. We look at which categories and products earn the most, which of those already have some visibility, and which have demand you are not yet capturing. The plan puts the pages closest to ranking first, because they pay back soonest.

Ecommerce SEO strategy agency

If you are choosing an ecommerce SEO strategy agency, look for one that begins with your revenue data rather than a keyword list.

Ecommerce optimisation

SEO brings visitors; the store has to turn them into customers. Where it helps, we also look at the product page, basket and checkout, and recommend changes.